A great article on the main man, Mr Jordan and how a master lives when he’s done mastering.
Makes me proud and privileged to heading up the Jordan brand.
Happy 50th
Nike are moving away from their midnight launches to release products on twitter with a first respond, first served basis. Brilliant from the pov that more people will be able to make a claim, it will build the nike community and act as a good fuel on the fire to get everyone buzzing every now and again.
On the flip side, the best ad in the world is a bunch of kids hanging out side a store at night. That’s pure brand fandom - i know there’s occasionally riots that steal the headlines, but that’s pretty infrequent. There’s something cool about having a real life presence on the street. You still need to pick your trainers up from the store, so all is not lost…
The best Nike ad that never needed to be made
In a gentleman’s bow to this weekend’s Masters tournament, here’s one of the greatest pieces of Nike storytelling you could ever hope for - Tiger Woods makes the impossible shot that took pure audacity to even think of. And as if pre-scripted, the Nike ball hangs on the edge as the grand finale. When drama and theater happen in real life, it’s always a million times more captivating than any piece of marketing.
