Zynga made $400 million profit off this last year… the string of digital prayer beads that our entire culture can twiddle in moments of rapture or anxiety. Games that force us (or give us) a series of interesting choices about what matters, moment to moment, in our lives. Mini rewards that keep us moving forward - ensuring we don’t ever have to deal with the anxiety of a scratch not itched. Still, it’s better than endlessly flicking through your itunes without ever listening to a track. The gamification of our lives.