To celebrate the classic red logo on a tee for the first time in 8 years, Supreme got Kate Moss involved. Supreme is in many ways the ultimate brand … it has fans trying to rip down their ads, haters pushed to deface them, and artists getting their own homage out on the back of it. Not to mention people queuing up over night to get hold of their new collection. At the heart of it all, really great product that’s at the heart of their storytelling. They’re confident in who they are, which allows them to lead. Supreme creates cool. Supreme creates culture.
Supreme is brand nirvana.
See this recent two part article from 032c.