I DARE YOU NOT TO ALMOST CRY
Powerful idea, beautifully and soulfully executed. Pretty hard to feel warm towards a conglomerate like P&G, but this ad goes a long way. Huge props to all the W+K Portland team on this
The shift from big campaigns to continuos smaller interactions - both because that’s true to how human friendships are built, and because that’s truer to how brands fit into people’s lives. Although I’d suggest that there’s room for the big fuck off ideas as well, just like there are such moments when creating friendships.
You’ll have seen this in NY if you live here…’DOLPHINS RAPE PEOPLE’ - it really bugs me. It feels like a really try-hard Williamsburg pseudo-provocative statement. That said, I’m sure Aardvark NYC has gotten a lot of traffic from it, and people are asking to buy the stickers, so fair play.
Brilliant street art / ads by Katsu. This is an oldie but wanted to log it cause i love it so much. Using iconic images and attaching a brand to it immediately gets people looking, thinking, wondering. But the brilliance also comes from being able to shnag a key to the poster sites and drop his work in them, giving them an immediate status which makes them hard to ignore, and only pushes the intrigue more. Excellent. Click for a write up by himself
Ouch. Good way to make the point
Follow up to the earlier Supreme post a few weeks ago, this time by Ethik clothing company… A bit of clothing shop brand war going on with ad sabotage. Love that. Why not take a proverbial first to fist approach, with ads taking on ads. In a perverse way, it’s advertising at it’s purest. Click here for website to check out.
Good article on influxinsights about Huit Denim - a brand with a purpose. Two things stuck out, the first a great quote about the right way to think about brands today:“We make jeans. Nothing else. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it”.
Feels kind of refreshing from the brand as savior to your whole being, approach. Also loved the simple use of digital in an organic way - Each pair comes with a ‘history tag’, which allows you to update stories about the jeans you bought, and err what you did in them, on the site. Interactive brand storytelling through the product. Excellent.
The premium Cognac for the discerning drinker…. Or the aspiration brand for the hardcore piss head? Like an old friend once said when talking about a Stella Artois’ ad; “They may feature french peasants in their ads, but that doesn’t mean that’s who they want to buy their lager”.
