Good article on influxinsights about Huit Denim - a brand with a purpose. Two things stuck out, the first a great quote about the right way to think about brands today:“We make jeans. Nothing else. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it”.
Feels kind of refreshing from the brand as savior to your whole being, approach. Also loved the simple use of digital in an organic way - Each pair comes with a ‘history tag’, which allows you to update stories about the jeans you bought, and err what you did in them, on the site. Interactive brand storytelling through the product. Excellent.