May 8th, 2012 at 4:35PM

Innovative Use of Screens in NCDV ‘Drag Him Away’ Interactive Screen Campaign

matmiltd:

See on Scoop.it - New Digital Media 
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.

See on youtube.com

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