The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.
“All great consumer-technology products share two attributes, which is that they are cool and easy to use. From the beginning, Zuckerberg knew how to make products that were cool and easy to use. He didn’t “overbuild” Facebook, packing it so full of features that people couldn’t figure out how to use it. He made “uptime” a huge early priority, only rolling out Facebook to new schools when he was certain that the company’s servers and software could handle the traffic load. These steps sound like no-brainers, but they trip up a lot of technology start-ups”—The Maturation of Mark Zuckerberg — New York Magazine (via thisistheverge)